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Bayer Contour Next

Globally, the Bayer Diabetic Care line was fragmented and since they were launching a new test strip which would no longer work with the older meters, they wanted to seize the opportunity to clean up the global portfolio. Sarah was the brand leader at LPK who took on the challenge to develop packaging which differentiated from the previous, supported the new innovation and united the product line.

Original Packaging

Bayer, Contour, Packaging
Bayer, Contour Next, Packaging, Diebetic Care, Health Care

Solution

This project began with a category immersion, interviews with medical professionals, consumers, and key stakeholders, a full landscape audit. We then developed concept boards, packaging, brand guidelines, packaging guidelines, icons, illustrations, user manuals, inserts, web site design and other materials. 

Bayer, Contour Next, Packaging, Diebetic Care, Health Care, Kit, Diebetic Supplies
Bayer, Contour Next, Packaging, Diebetic Care, Health Care, Brand Guidelines, Design Strategy
Bayer, Contour Next, Packaging, Diebetic Care, Health Care, Brand Guidelines
Bayer, Contour Next, Packaging, Diebetic Care, Health Care, Brand Guidelines, Packaging
Bayer, Contour Next, Packaging, Diebetic Care, Health Care, Handbook, User Info, Manual
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